The Loyalty & Rewards Conference to be organised in Cyprus aims to highlight the best practices that have been designed and implemented over the years to create, maintain and enhance lasting customer relationships. The Conference will focus on loyalty & rewards schemes, with special attention given to the various models and opportunities that brands can use in order to better communicate and interact with their customers, with the aim of encouraging those customers to become ambassadors for the brand/product/service and, thereby, attract new customers through valuable word of mouth.
During the first half of the conference, Mr. George Z. Georgiou, Managing Partner of George Z. Georgiou & Associates LLC will present the following topic:
Customer Data and Privacy including GDPR - Loyalty programs are one of the main ways businesses collect their clients’ personal data. So how do new privacy laws affect loyalty programs? What should you be doing to avoid pitfalls and turn the new regulatory framework into a competitive advantage?
Date: 3 October 2018, 08:30 - 14:00
Location: Hilton Park Hotel, Nicosia.
The conference will be in English.