In the rapidly evolving landscape of marketing and advertising, it is paramount for both professionals and consumers alike to stay informed about regulatory developments. The advent of artificial intelligence (AI) in marketing has revolutionised the ways in which businesses engage with customers, delivering more strategic and effective outcomes. Concurrently, the Digital Services Act (DSA) has emerged as a critical framework, shaping the digital realm by emphasising accountability, transparency and safety. Alongside the DSA, the General Data Protection Regulation (GDPR) and the ePrivacy Directive safeguard consumers, data and privacy.
Over the past year, there has been a surge in innovative advertising approaches due to the emergence of the next generation of cutting-edge technologies such as AI, augmented reality (AR), virtual reality (VR), non-fungible tokens (NFTs) and crypto-assets. These trends are transforming the way ads are created, delivered and consumed.
Stelios Christofides and Vasilis Charalambous contribute the Cyprus chapter to Chambers & Partners' Advertising & Marketing guide. Click here to read their article.